Pothole Pimp

"Pothole Pimp" knows how to get the big girls to play! This color features a sexy smokey black/purple back with a very natural turtle grass olive belly, and contains just the right amount of flash to drive fish nuts. Dark enough to silhouette nicely in slightly stained water, yet transparent and natural enough to work in some of the clearest waters. We REALLY like throwing this instant classic over grassy bottoms and work it through potholes. Next time you wanna get in touch with that special girl, call on the "Pothole Pimp"... he's gonna hook you up!

The Coastal Brew Deceiver has been engineered and refined for ultimate lifelike swimming action! Fitted with an extra long tail and a flat and wide paddle, this bait is practically irresistible to predatory fish.

Slow roll it, twitch it, burn it; do whatever you want this bait will step up to the occasion! The unique paddle profile allows it to swim insanely well on even the slowest retrieves. Perfect for weary or pressured fish, cold conditions, and sight fishing. Alternatively, once you speed this bait up it only paddles harder with more thump, faster pace, and with an unmatched wide swing. Truly the perfect do-it-all paddle for any and every inshore scenario!

Made from a durable saltwater grade plastic, these baits can take some abuse from many of the toothiest inshore species. The Deceiver comes equipped with a very shallow back and belly hook slot engineered for dependable weedless rigging as well as our iconic "CB" logo engraving. None of those durability compromising deep hook slots that rip and tear!

Comes in a 5.5 inch size, perfect for an array of situations. Not too big, not too small!

And of course, all of our lures are scented with our signature coffee scent!